Music & Artist Voices
My Role: brand strategy, marketing manager, creative director, art director, media strategy, media buyer, sole paid media, sole email marketing, web editor, copywriter
At the intersection of contemporary art and public engagement, I marketed a series of artist-centered campaigns that turned the Nasher into a site of music, movement, and conversation. From monthly outdoor concerts to popup activations and virtual events, I crafted campaign identities that celebrated creative voices and redefined the museum experience. Paid media included digital and print placements in Arts and Culture Texas Magazine, CultureMap Dallas, Dallas Observer, Dallas Voice, DMagazine, eFlux, KERA, KXT, PaperCity, and The Dallas Morning News. Highlights include:
12 Virtual ‘til Midnight musicians and bands
30 Nasher Windows and Nasher Public artists
Alejandro G. Iñárritu’s Academy Award®-winning virtual reality experience CARNE y ARENA (Virtually present, Physically invisible)
Theaster Gates’ Afro Mingei popup cafe and community space
Process
Behind the Scenes
Graphic Designer
Lindsey Croley
Year
2023
2022
2021
2020